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fuull - Coffee Brand Design

Idea: Fuull is more than just a coffee brand, it's a lifestyle choice. By creating a sense of comfort and satisfaction, Fuull invites people on a journey to a wholesome life. Our specialty coffees nurture the idea of feeling complete, reminding people to slow down and savour the moment. With Fuull, you can become more mindFULL, grateFULL, and peaceFULL - one cup at a time.

 

Concept: FUULL's brand identity was developed through illustration, branding, logo, and typography, resulting in a cohesive and authentic brand book. Our logo, featuring two cups coming together, represents completeness and unity, while our typography is clean and modern. Our brand book outlines our story, values, and guidelines for consistency.

Graphic Design & Illustration: Pankhi Kanani & Jihyeon Cheon

PRIMARY LOGO

SECONDARY LOGO

ILLUSTRATIONS

APPLICATIONS

COLOUR PALETTE

MOODBOARD

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PRIMARY FONT 

TERTIARY FONT 

SECONDARY FONT 

BRAND BOOK

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